Water scarcity is a reality in almost all Middle East countries, be it arid Kuwait or green Jordan. However, most of the people are either unaware or have ignored this stark fact. High population growth coupled with rapid industrialization calls for a sustainable water use pattern in domestic, industrial and agricultural sectors. Domestic sector is responsible for one of the largest water consumption in the Middle East. For example, in United Arab Emirates private households account for about one-fourth of total water consumption. Households use water for drinking, washing, air conditioning, gardening, landscaping etc. Due to rising water demand and dwindling freshwater supplies, domestic water conservation is an urgent need of the hour. Water conservation can help not only help in saving water but will also conserve energy required for desalination, treatment and transport of water.
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