Making a business case for Sustainable Development

Corporate Sustainability

The rapidly growing world population and the pressure it is putting on the environment and natural resources, has raised many concerns. The apprehensions shared by the global community pertain to the question – how Sustainable will such a development be in the long term?

Of late, Sustainable Developments a topic that has been cropping up in a number of conversations the world over. The concept is not new and over the years has gained attention and importance in the numerous world summits. Sustainable Development is a complex term that involves numerous issues concerning environment as well social and economic changes, all of which are inter-related. Brundtland Commission (1987) captured the definition in a simple and concise manner: “Development that which meets the needs of the present without compromising the ability of future generations to meet their own needs”.

Sustainability in the context of businesses is an approach that aims to…

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