Environmental protection has become an increasingly important item on the social and economic policy agenda of Middle East nations. Having studied in Cairo and visited Doha and Dubai several times, I can attest to the environmental degradation occurring in the Middle East.
It would be beneficial to draw upon the Islamic environmental traditions in marketing to the Arab world, in addition to leveraging the example of other locally-relevant respected religious and social figures. Essentially, the success of any environmental initiative stems largely from it being seen as fashionable and easy to do.
See on www.ecomena.org